I recently read Wikipedia’s entry on production fax and drew two conclusions: (1) Wikipedia is wrong, sort of, and (2) I must be a word geek for wanting to point that out.

Wikipedia says that production fax is “the process of integrating an electronic fax software application to automate the sending and receiving of fax documents.” That was true some year back, but these days production fax describes outbound technology that allows business to integrate, automate and deliver documents.

Open Text Fax Server, RightFax Edition, can receive tremendous volumes of faxes, route them, categorize them, insert them into workflows, email them, etc.—all automatically. That’s not generally called production fax anymore, it’s called fax automation. Of course, it doesn’t really matter what you call it … unless you’re a word geek like me, in which case it’s fascinating.

Feel free to make up your own name for it. Like productivity fax, or Oracle-SAP-and-almost-any-system-fax. Okay, that last one was too long. What really matters is how you can leverage it to make your business more profitable, which is explained in about 500 words in this short (3:30) video.

This video is also available for Partners to download as .wmv from Solutions Central. Use this unaltered version on your own website, Youtube channel, or anywhere else you’d like to share this information.