Fax Is Not a Three-Letter Word
May 14, 2012 
1 Comment
Give fax a break already.
It’s a sad day for one of the world’s most unfairly maligned pieces of hardware. Fax machines just made No. 14 in a list of 15 Current Technologies a Child Born Today Will Never Use. The blogger, Laptop Magazine’s Online Editorial Director Avram Piltch, slotted the hapless device all the way down at No. 14, and for an already misunderstood “gadget that had its heyday in the 1970s” that’s got to hurt.
Now, to be fair, Piltch was only talking about fax machines, and he is almost certainly correct that those appliances will eventually go the way of the dodo. What he failed to mention–and what is too often overlooked–is that fax technology itself (which has already proven its value and resilience for more than a century) can look forward to many more years of usefulness and ubiquity before being forced into early retirement by younger, more attractive methods of communication……or a super-intelligent army of robots.
I’ve come to the conclusion that the problem is not the technology: people are faxing higher volumes faster than ever before, in many cases between IP addresses straight from their email client, or even automatically as preconfigured batches while they sleep. It’s the word: FAX. People can’t help but associate fax with the fax machine and a bygone era of cigarettes and leisure suits.
Facsimile or fax simply means a copy sent using voice technology. With the growing popularity and availability of Fax over IP (FoIP) , there are now dozens of ways to do this securely, even without much of a reliance on analog phone lines or fax machines. Fax servers, protocols and delivery methods are still constantly evolving and have not yet lost pace with competing communication options.
Finally, Mr. Piltch, I will not “let go of the signature requirement.” That “lame excuse for the continued use of the fax machine” is still a very compelling one for newer fax technologies. Keep in mind that fax is a simple, point-to-point transmission involving only two people (the sender and the receiver). A fax can be verifiably tracked throughout its journey between friends and is still much more secure than email or an online signature where receipt confirmation is absent. Fax is still the only transmission that won’t fall down in any court, and thousands of people even use fax to vote in federal elections. Because the basic technology of fax is so simple, it is everywhere: essentially, anyone anywhere in the world who has a phone jack has the capability to fax. This makes it ideal for doing business across industries and borders.
Every day the delusion is spreading that fax is no longer relevant, but with hundreds of millions of faxes being sent and received every single day, I just don’t buy it.
