As more companies are building or expanding their IP infrastructures, the benefits of consolidation with enterprise fax over IP are becoming evident as many organizations have already invested in VoIP technology as an alternative to traditional phone communications. In a recent interview with
Avanquest Solutions, Mike Rae, sales director of the U.K.-based firm, discusses some of the advantages of adopting fax over IP.
“Using this existing IP resource to also transmit all your fax communications delivers an even greater return on this investment. Many of the costs associated with traditional fax machines such as hardware maintenance, consumables and phone line rental disappear,” Rae said. “Analog routers that are required in order to connect fax machines to your VoIP environment can also be removed creating even greater savings. Customers with multiple sites have the greatest opportunity to save money due to the fact that a centralised fax server can now manage faxing across the whole enterprise without the need for additional telephony provision at local sites.”
With
fax over IP, the entire solution is software-based which means it can be implemented in a virtual environment which reduced the number of physical servers required and provides high-availability and disaster recovery, Rae explained.
There are several efficiencies that are achieved with Open Text Fax Server, Right Fax Edition. According to Rae, fax is still the most reliable and secure point to point document delivery solution there is.
“Electronic faxing dramatically reduces costs, reduces paper and speeds up business processes by allowing users to send faxes from any application in under a minute. Staff no longer has to print out documents they want to fax, wait by the fax machine while it transmits and rely on a paper-based delivery report. The whole process is replicated electronically,” Rae said. “Fax servers enhance your unified communications infrastructure by delivering inbound faxes directly into the user’s personal inbox which means faxes can be retrieved from any location, with any device, improving response times to customers and saving time.”
The process of sending paper documents through OpenText Fax Server is easy, too, he said. By integrating with multi-functional devices, users can login to the device, select the fax option and enter recipient’s number just as they have always done. The document is transmitted by Open Text Fax Server through their personal account, delivery notification is sent to their email address and the fax and transmission history are stored electronically.
“This is all achieved over your IP network. There is no need to install a fax modem on the multi-function device or connect it to an analogue phone line,” Rae added.
OpenText Fax Server can also act as a fax gateway allowing almost any application to automate outbound faxing and e-mail delivery replacing the manual process of printing and posting batches of documents. Thousands of customers rely on the system to deliver trade confirmations, monetary payment confirmations, purchase orders, remittances and many more critical business documents, Rae said.
Since inbound faxes often trigger business processes, Open Text Fax Server can act as the on-ramp into your organization. Documents such as purchase orders and transfer requests can be handed to an intelligent capture application where they can be classified so that the relevant data can be extracted and verified before being automatically uploaded into a line of business application saving time and money and reducing data-entry errors.
In addition, enterprise fax over IP helps companies in terms of regulatory compliance by providing a degree of visibility and control over your fax traffic, which is difficult to ascertain with traditional methods of faxing. Open Text Fax Server stores a full electronic audit trail for each document which can be passed to billing systems and document management applications for cost-tracking and compliance purposes.
“Many industry regulators such as the Financial Services Authority deem fax machines insecure and non-compliant because they automatically print out received documents with no way of determining the recipient or what they did with that document next,” Rae said. “A fax server allows you to see exactly who printed, annotated or viewed the document and at what date and time.”
According to Rae, moving to FOIP greatly improves the business case for VoIP.
“The consolidation of data and communications to a single IP resource reduces the total cost of ownership – one bandwidth for all voice, data and fax communications,” he said. “Switching from traditional fax to FoIP allows you to centrally host faxing for multiple locations. Fax can be integrated with other applications throughout the organization as part of automated business processes and workflow.”
July 20, 2011 
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